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   1800 No Fault Case Study

 Introduction

Since October 2022, Tillman Brothers has been the principal media production partner for 1-800-No-Fault. In this role, Tillman Brothers has collaborated closely with 1-800-No-Fault to elevate the brand’s marketing and content. From June through September 2025, Scott Roseboro (Tillman Brothers’ owner) also stepped in as interim Marketing Director at 1-800-No-Fault, spearheading high-level marketing strategy, team leadership, and integrated campaign development during that period. This case study highlights the key contributions, projects, and impact of this partnership and leadership tenure.

 Social Media Snapshot

During Scott Roseboro’s interim tenure as Marketing Director in summer 2025, 1-800-No-Fault’s social media channels experienced significant growth and higher engagement compared to 2024:

• Follower Growth: Gained +21,221 Instagram followers (June 12–Sept 12, 2025) vs +2,457 in all of 2024 (account peaked ~258K mid-2025; ~245K by Sept 2025). This growth was driven by viral content and influencer boosts.
• Content Output & Reach: 63 posts (Jun–Aug 2025) vs 187 in 2024; these posts earned 741,771 video views (on track to exceed 2.34 million in 2024). Average photo post reach was ~1,542 users (vs ~415 in 2024).
• Engagement Rate: ~0.41% per post (summer 2025) vs ~0.23% in 2024; posts averaged ~989 likes (vs ~600). Engagement by reach climbed to 38% (from ~19%).
• Campaign Impact: Influencer and luxury automotive collaborations drove record spikes (e.g., +2,111 followers on Aug 18, 2025); top posts exceeded 2,000 likes and 20,000 views—far above 2024 performance—highlighting the success of the summer 2025 strategy.

Key Contributions

Full-Service Content Production

• Led photography and video production for brand campaigns, social media, and major events—ensuring a consistent, high-quality visual identity across platforms.

Creative Campaign Development

• Conceptualized and directed campaign visuals, from scripting and location planning to final edits—aligning creative direction with strategic marketing objectives.

Marketing Team Structuring

• Built and trained an internal team (social media manager + graphic designer), introduced timelines, and implemented a structured content calendar system to improve consistency and accountability.

Influencer & Ambassador Program

• Launched brand ambassador initiatives that drove engagement and reach, including scouting, managing relationships, and incorporating influencer-generated content.

Luxury Automotive Collaborations

• Spearheaded luxury car dealership partnerships that elevated brand perception and generated record follower gains and viewership.

Cross-Department Leadership

 • Facilitated communication between marketing, legal, and executive leadership—ensuring alignment of brand messaging and maximizing campaign rollout efficiency.